The former municipal Tsukimidai Housing in Taura was located on an elevated hill overlooking Tokyo Bay, about a 10-minute walk from JR Taura Station, at the top of a winding road shaped like the Japanese hiragana "の." The site comprised a cluster of 58 single-story houses spread over 3.3 acres.

Before the construction of the municipal housing, the area was primarily farmland. Going back approximately 700 years, it is said that a vassal of the Kamakura shogunate had a secondary residence here. One theory holds that the name "Tsukimidai" (“moon-viewing terrace”) comes from the local lord enjoying moon gazing from this spot. The flat land on this hill is also known as “Shironodai” (“castle platform”), and to this day, locals affectionately refer to the area as “Shironda.”

Although now appreciated for its scenic views across Nagaura Bay, during WWII the area was off limits, and occupied by military barracks and gun batteries overlooking the bay.

In 1960, the City of Yokosuka developed the area into a municipal housing complex, and it became a thriving residential community. However, in fiscal year 2020, the city decided to phase out the housing, and it has remained uninhabited since then.

In 2023, ENJOYWORKS Co., LTD was selected as the official revitalization partner for the former Tsukimidai Housing. Through a public-private partnership, the once-vacant houses and surrounding unused land are being reborn as a “Nariwai Living Town” — a community where homes double as small businesses, integrating daily life and work.

”Nariwai Housing” is the cornerstone of the Tsukimidai redevelopment project, encapsulating a lifestyle where living, working, and creating coexist harmoniously.

NARIWAI / なりわい, a Japanese term meaning “livelihood” or “one’s way of life,” represents a lifestyle where living, working, and creating are seamlessly integrated. This innovative concept transforms traditional housing into spaces that inspire both productivity and creativity.

At TSUKIMIDAI NARIWAI HOUSING*, community-making is a collective effort. Beyond the shop and housing tenants, Yokosuka City—the property owner—actively supports initiatives to bring people here. Bluestudio Inc., originator of the Nariwai Housing concept and a leader in urban regeneration, joins as a core partner, while New Horizon Collective LLC contributes to concept development, research, and events.

We are also engaging with the residents of Taura 1-chome, where TSUKIMIDAI NARIWAI HOUSING* is located, making this project a true embodiment of “community building by everyone.”

Bluestudio Inc.

Since 1998, Bluestudio has led projects ranging from private home renovations to city branding. Their award-winning works include the Hoshinotani Housing Complex Regeneration, Hojo Morineki Project, and Hachikuri House, recognized with Japan’s top design and architecture prizes.

New Horizon Collective, LLC

Founded in November 2020. It originated when more than 200 mid- to senior-level professionals from Dentsu took early retirement and, starting in 2021, launched new careers as independent professionals.

Our members are “Professional Partners” with expertise spanning marketing, brand strategy, creative, PR, and business development. Free from the boundaries of traditional corporate structures, they flexibly form project-based teams, delivering optimal solutions for business challenges and co-creating new ventures.

New Horizon Collective, LLC is also a community of “life-preneurs” who continuously learn, grow, and exchange knowledge, generating new value and returning it to society through business. Our innovative approach has been widely recognized, earning us the Nikkei Reskilling Award 2024 – Grand Prize in the Corporate/Organizational Innovation Category.

ENJOYWORKS Co., Ltd.

Founded in 2007, ENJOYWORKS promotes “Creating Communities Together” through real estate, renovation, and participatory community-making. It’s platform Hello! RENOVATION brings together financing, local partnerships, and sustainable development. In 2023, ENJOYWORKS received the Grand Prize in the MLIT 1st Real Estate Industry Awards for Co-Creating Regional Value.

CONCEPT

A new way of living, where “life” and “work” coexist in harmony.